The following post was originally a guest post for CyberPR… enjoy it here in all its broni blogles glory.
Thanks to my heavily twitter based relationship with Ariel Hyatt (@cyberpr) I found myself (via a tweet) on the guest list for her talk in Melbourne for the 3 Wise Monkeys Tour (#3WM). This is certainly not the first time that twitter has proved it’s value to me and rewarded me for the time I put into being present, and being myself, on the platform. Ariel re-iterated and proved in the room something I guess I’d been aware of for a while. – Australian artists en masse seem allergic to twitter. So I’m putting my fingers to work today to try to convince those artists on the fence to give it a try. In the hopes that I might achieve some level of relevance with Australian artists I don’t intend to share statistics or hard data to sell you on using twitter. Instead, I’d like to share with you my top 4 personal twitter moments.
For years, in bands, and then as a solo artist my band mates and I like many other Australian artists considered Triple J the Holy Grail. We spent money on PR and postage to have someone represent us in the offices of Triple J, have meetings with Kingsmill etc. As a solo artist specifically, this money and effort amounted to 2 whole spins on the radio that I’m aware of. I achieved the exact same result simply using Twitter, I tweeted @SarahHowells and @homeandhosed and put on some #twitter #charm. 2 Spins on the radio is still not huge – but this time it was for ZERO dollars and about 6 seconds of my life. If getting on triple J were still my daily goal, I’d be their best twitter #friend right now.
“A Packet of Tim Tams please”
I was invited to play a house show in Holland. (yes, via twitter) A week before I left the country, a follower from Holland asked me in 140 characters or less if I could bring her some Tim Tams to the house show. This was a great chance for me to build an even stronger connection with a fan and she brought me delicious Dutch treats in return
Help me out
After many well crafted but quickly ignored emails in which I did my best to sell the idea of working with me to management companies and agents with a much bigger industry reach than I. I finally got what I wanted with a single tweet about 18 months ago and established a casual and very rewarding working relationship with someone I respect (who had in fact ignored a few of the aforementioned emails) and we still work together today.
Where in the world is Broni? San Diego!
Back in 2009 I had a dream to play in San Diego. I organised 20 gigs in 25 days via a series of tweets to San Diegan musicians I’d heard of from (you guessed it) twitter. In that first year, I didn’t talk to a single venue or big-shot booker. I started with the musicians.
It went something like this
@bronibroni – “Hey @robdeez, I’m a musician from Australia… I’d love to play with you in September… any chance?”
@robdeez – “@bronibroni sure thing. I have a show at Lestats, you can open … ” etc.
That tweet got it all started. I’ve played in the US four times since, last year playing in 6 states on tour with @robdeez, @kennyeng and a few others. All 4 trips to the US predicated by a twitter conversation. These might not be YOUR idea of dreams coming true. But I hope my point is clear, Twitter is powerful. I have had many days made by a simple tweet from someone across the ocean that just perhaps likes my latest song and found it easy enough to shoot me a 3 second tweet to tell me. Twitter makes us casually approachable by a global audience.
To me, Facebook feels like I’m talking to an audience from the stage. People are there to listen to me, which is nice, but there isn’t a whole lot of back and forth going on.Twitter feels like I’m chatting to the audience at the bar after the show. They are sharing the whole night with me; they are even there when I get drunk. People go to Facebook to talk to their friends. They aren’t that into noise from me. People go to Twitter to discover. So I plan on being there for discovery multiple times a day. I’m not the most organized twitter user. I’m lazy with my lists and I tend to favourite more tweets than I should because I just like it when people want to talk to me. But what I do make sure of is that if people want to connect with me, by golly I’m going to get back to them with more than just a bland auto generated message from socialoomph.com. The key is to be you. Say anything. Have fun with hash tags I’m sure many people un-follow me because my jokes aren’t funny or they don’t care for my #moderndayrenditions. But that just makes the folks that stick around all the more special. Because they like me, for me. Not a version of me that is trying so hard to be likeable. So go on, and get tweeting. If you want to know more, why don’t you log into your seldom-used account and get the conversation started with me there. I hope I helped you on your Social Media journey.
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