I never asked James Blunt to tell me about his new single. This is why I’m annoyed that he has…
Okay, so I might be taking this a bit to seriously.
As nobody musicians and artists and designers and creative people with websites and products… We work hard and do all we can to convince our followers and fans to give us their email address.
It’s a slow process, and sometimes the only reward is your mail app telling you that 41% of your audience opened the email. (41% is a good amount by the way. The average for most mail blasts from most artists is much lower)
When you ask a new fan for their email address you are also asking them for their trust.
Trust that you’re only going to contact them about yourself and new things you have for them… And trust that you’re not running some sort of email selling racket.
Hell, some pompous music industry suits will ask you how big your mailing list is and judge you on the amount of addresses you’ve acquired over time. Almost as though your songs aren’t actually any good unless they are coupled with a few thousand built in fans.
I don’t have a few thousand email addresses. I have about a loyal 700. I’m happy with that loyal few, when you look at my twitter follower count and my Facebook count and my YouTube views/subscribers, you might assume I’d have more addresses, but email can be seen as quite personal and email is where busy people go first thing in the morning. Someone with a passing interest in my music videos probably doesn’t want me all up in their inbox every few weeks.
So I’m stoked having 700.
All of this is why I’m pretty damn mad I’ve received 3 emails from James Blunt and Atlantic records in the past 12 hours.
They hit me at 3 different addresses. And I can promise you I never signed up for the James Blunt mailing list. I’ve never listed to him beyond what was on the radio about 5 years ago.
I’m pretty sure the only artist on Atlantic Records I am subscribed to is Jason Mraz. And I wonder what he or his management would think about the fact that I’m unsubscribing from him now due to the misuse of my email address by his record label.
They have announced this was apparently a clerical error… “Yeah sorry guys… Whoops we accidentally made a huge portion of music fans all over the world aware of one of our artists new records… Whoopsie doodle”
I don’t buy it.
Surely your email system has a geographical filter? So you ‘accidentally’ emailed all of the UK… But that’s okay, you didn’t go ahead and ‘accidentally’ follow it up with Australia and Japan and the US etc etc…. Oh wait.. Yeah ya did.
The big boys get to break the rules. Apparently.
Adding someone to your mailing list without their permission is like the number one no no in mailing list etiquette. We little guys abide by this rule and then have to watch one of the big dogs at the top take advantage of their advantage.
Shame on Atlantic Records and James Blunt.
I won’t be listening to the new James Blunt single and I’ll be unsubscribing from their mailing lists.
I’ll also be going to any Atlantic Records contact page I can find and adding all the email addresses I find to my mail out.
Okay I’ll get on with my day now.
Let me know if I’m being silly.
About BroniBroni is the name... pronounce it how you like.. but when talking in the 3rd person.. i use... broni....... some use bro-knee... as long as you dont use drugs..??? I'm gonna miss ya, man. In September 2010 I was in San Diego. I'd just finished a set at the House of Blues and was being driven back to where I was crashing with my friend/chauffeur/couch provider Jenni. For some reason I don't recall, I brought up my love for dogs. She concurred, and what followed was this story. It was Jenni's first day of college, and it coincided with the unfortunate and very sad happenstance that her dog needed to be put down. She took the dog to the vet and when asked if she would like to stay, declined. Months pass and on TV she hears this message. 'When your dog is put down they will look for you in their final moments.' This obviously made her even sadder than it just made you. Whether or not this is a fact. The sentiment still punched me right in the heart and compelled me to write 'I'm gonna miss ya, man' which was penned the very next day in a cafe called Rebecca's. I hate bio's. A list of things I've done or am about to do seems antiquated. As if telling you that I once was paid a handsome sum to play at an after school care program is going to compel you to listen to my music or call me and hand me a multi million dollar record contract. At this point, musically, I have no interest in telling you where I've been or where I'm going. What matters is what I'm doing and who I am right now. The answer to both of those is this song. And it's coming very soon. My name is Broni, I'm from Australia. I'm a singer songwriter. All my songs are free and I have a new one out soon, that's all ya need. Nice to meet you, we'll probably like each other. find me at these places http://www.bronimusic.com http://youtube.com/bronibronimusic http://www.facebook.com/bronimusic http://www.twitter.com/bronibroni
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