I never asked James Blunt to tell me about his new single. This is why I’m annoyed that he has…
Okay, so I might be taking this a bit to seriously.
As nobody musicians and artists and designers and creative people with websites and products… We work hard and do all we can to convince our followers and fans to give us their email address.
It’s a slow process, and sometimes the only reward is your mail app telling you that 41% of your audience opened the email. (41% is a good amount by the way. The average for most mail blasts from most artists is much lower)
When you ask a new fan for their email address you are also asking them for their trust.
Trust that you’re only going to contact them about yourself and new things you have for them… And trust that you’re not running some sort of email selling racket.
Hell, some pompous music industry suits will ask you how big your mailing list is and judge you on the amount of addresses you’ve acquired over time. Almost as though your songs aren’t actually any good unless they are coupled with a few thousand built in fans.
I don’t have a few thousand email addresses. I have about a loyal 700. I’m happy with that loyal few, when you look at my twitter follower count and my Facebook count and my YouTube views/subscribers, you might assume I’d have more addresses, but email can be seen as quite personal and email is where busy people go first thing in the morning. Someone with a passing interest in my music videos probably doesn’t want me all up in their inbox every few weeks.
So I’m stoked having 700.
All of this is why I’m pretty damn mad I’ve received 3 emails from James Blunt and Atlantic records in the past 12 hours.
They hit me at 3 different addresses. And I can promise you I never signed up for the James Blunt mailing list. I’ve never listed to him beyond what was on the radio about 5 years ago.
I’m pretty sure the only artist on Atlantic Records I am subscribed to is Jason Mraz. And I wonder what he or his management would think about the fact that I’m unsubscribing from him now due to the misuse of my email address by his record label.
They have announced this was apparently a clerical error… “Yeah sorry guys… Whoops we accidentally made a huge portion of music fans all over the world aware of one of our artists new records… Whoopsie doodle”
I don’t buy it.
Surely your email system has a geographical filter? So you ‘accidentally’ emailed all of the UK… But that’s okay, you didn’t go ahead and ‘accidentally’ follow it up with Australia and Japan and the US etc etc…. Oh wait.. Yeah ya did.
The big boys get to break the rules. Apparently.
Adding someone to your mailing list without their permission is like the number one no no in mailing list etiquette. We little guys abide by this rule and then have to watch one of the big dogs at the top take advantage of their advantage.
Shame on Atlantic Records and James Blunt.
I won’t be listening to the new James Blunt single and I’ll be unsubscribing from their mailing lists.
I’ll also be going to any Atlantic Records contact page I can find and adding all the email addresses I find to my mail out.
Okay I’ll get on with my day now.
Let me know if I’m being silly.