An attempt to get Australian Artists off the Twitter Fence. How Twitter has worked for me.
The following post was originally a guest post for CyberPR… enjoy it here in all its broni blogles glory.
Thanks to my heavily twitter based relationship with Ariel Hyatt (@cyberpr) I found myself (via a tweet) on the guest list for her talk in Melbourne for the 3 Wise Monkeys Tour (#3WM). This is certainly not the first time that twitter has proved it’s value to me and rewarded me for the time I put into being present, and being myself, on the platform. Ariel re-iterated and proved in the room something I guess I’d been aware of for a while. – Australian artists en masse seem allergic to twitter. So I’m putting my fingers to work today to try to convince those artists on the fence to give it a try. In the hopes that I might achieve some level of relevance with Australian artists I don’t intend to share statistics or hard data to sell you on using twitter. Instead, I’d like to share with you my top 4 personal twitter moments.
For years, in bands, and then as a solo artist my band mates and I like many other Australian artists considered Triple J the Holy Grail. We spent money on PR and postage to have someone represent us in the offices of Triple J, have meetings with Kingsmill etc. As a solo artist specifically, this money and effort amounted to 2 whole spins on the radio that I’m aware of. I achieved the exact same result simply using Twitter, I tweeted @SarahHowells and @homeandhosed and put on some #twitter #charm. 2 Spins on the radio is still not huge – but this time it was for ZERO dollars and about 6 seconds of my life. If getting on triple J were still my daily goal, I’d be their best twitter #friend right now.
“A Packet of Tim Tams please”
I was invited to play a house show in Holland. (yes, via twitter) A week before I left the country, a follower from Holland asked me in 140 characters or less if I could bring her some Tim Tams to the house show. This was a great chance for me to build an even stronger connection with a fan and she brought me delicious Dutch treats in return
Help me out
After many well crafted but quickly ignored emails in which I did my best to sell the idea of working with me to management companies and agents with a much bigger industry reach than I. I finally got what I wanted with a single tweet about 18 months ago and established a casual and very rewarding working relationship with someone I respect (who had in fact ignored a few of the aforementioned emails) and we still work together today.
Where in the world is Broni? San Diego!
Back in 2009 I had a dream to play in San Diego. I organised 20 gigs in 25 days via a series of tweets to San Diegan musicians I’d heard of from (you guessed it) twitter. In that first year, I didn’t talk to a single venue or big-shot booker. I started with the musicians.
It went something like this
@bronibroni – “Hey @robdeez, I’m a musician from Australia… I’d love to play with you in September… any chance?”
@robdeez – “@bronibroni sure thing. I have a show at Lestats, you can open … ” etc.
That tweet got it all started. I’ve played in the US four times since, last year playing in 6 states on tour with @robdeez, @kennyeng and a few others. All 4 trips to the US predicated by a twitter conversation. These might not be YOUR idea of dreams coming true. But I hope my point is clear, Twitter is powerful. I have had many days made by a simple tweet from someone across the ocean that just perhaps likes my latest song and found it easy enough to shoot me a 3 second tweet to tell me. Twitter makes us casually approachable by a global audience.
To me, Facebook feels like I’m talking to an audience from the stage. People are there to listen to me, which is nice, but there isn’t a whole lot of back and forth going on.Twitter feels like I’m chatting to the audience at the bar after the show. They are sharing the whole night with me; they are even there when I get drunk. People go to Facebook to talk to their friends. They aren’t that into noise from me. People go to Twitter to discover. So I plan on being there for discovery multiple times a day. I’m not the most organized twitter user. I’m lazy with my lists and I tend to favourite more tweets than I should because I just like it when people want to talk to me. But what I do make sure of is that if people want to connect with me, by golly I’m going to get back to them with more than just a bland auto generated message from socialoomph.com. The key is to be you. Say anything. Have fun with hash tags I’m sure many people un-follow me because my jokes aren’t funny or they don’t care for my #moderndayrenditions. But that just makes the folks that stick around all the more special. Because they like me, for me. Not a version of me that is trying so hard to be likeable. So go on, and get tweeting. If you want to know more, why don’t you log into your seldom-used account and get the conversation started with me there. I hope I helped you on your Social Media journey.
About BroniBroni is the name... pronounce it how you like.. but when talking in the 3rd person.. i use... broni....... some use bro-knee... as long as you dont use drugs..??? I'm gonna miss ya, man. In September 2010 I was in San Diego. I'd just finished a set at the House of Blues and was being driven back to where I was crashing with my friend/chauffeur/couch provider Jenni. For some reason I don't recall, I brought up my love for dogs. She concurred, and what followed was this story. It was Jenni's first day of college, and it coincided with the unfortunate and very sad happenstance that her dog needed to be put down. She took the dog to the vet and when asked if she would like to stay, declined. Months pass and on TV she hears this message. 'When your dog is put down they will look for you in their final moments.' This obviously made her even sadder than it just made you. Whether or not this is a fact. The sentiment still punched me right in the heart and compelled me to write 'I'm gonna miss ya, man' which was penned the very next day in a cafe called Rebecca's. I hate bio's. A list of things I've done or am about to do seems antiquated. As if telling you that I once was paid a handsome sum to play at an after school care program is going to compel you to listen to my music or call me and hand me a multi million dollar record contract. At this point, musically, I have no interest in telling you where I've been or where I'm going. What matters is what I'm doing and who I am right now. The answer to both of those is this song. And it's coming very soon. My name is Broni, I'm from Australia. I'm a singer songwriter. All my songs are free and I have a new one out soon, that's all ya need. Nice to meet you, we'll probably like each other. find me at these places http://www.bronimusic.com http://youtube.com/bronibronimusic http://www.facebook.com/bronimusic http://www.twitter.com/bronibroni
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